You're a Listener and you don't get it...

Most DJ's (especially Morning Guys) have egos the size of small foreign countries. It is inevitable that a confrontation with the Program Director will arise when the air talent is told to "Shut-up and read the liner cards! Do the basics, call letters, time, and temperature."

When this happens, many DJ's make the mistake of putting a higher value on themselves than reality will allow. They threaten to quit and the PD says "See Ya!" They throw tantrums because management is infringing on their "artistic, creative abilities." They gripe to anyone that will listen. They tell the rest of the air staff the Program Director is an idiot.... half the time this is true. There are lots of idiot Program Directors... to be fair, there are just as many idiot jocks. So no matter what radio station you listen to.. half of the people on the air are idiots.

KRUD Listener Tip: Liner cards are those Cookie Cutter sayings every radio station uses. They're called Liner Cards because there are usually only a few lines on them. This means the jocks, if told to shut up and read the liners, don't get to say anything but what's on the Liner Card... they hate that.

Example:

• KRUD 92.3 When you want to hear a song real bad.. we're playin' a real bad song!
• KRUD 92.3 Playing your favorites from the 30's, 40's, 50's, 60's, 70's, 80's, and 90's!
• KRUD 92.3 Reminding you to listen at work so you can piss off your Boss and get nothing done today.
• KRUD 92.3 We talk less 'cause we've got nothing to say!
• KRUD 92.3 With a chance for you to win some real crap comin' up real soon!
• KRUD 92.3 Playin' the music we want to hear..screw you! Here's another of OUR favorites.

  Usually when the jocks are told to shut up and play the hits and read the liner cards... the station is in trouble in the ratings and the jocks are probably all going to get fired.